Targeted Local Marketing Made Easy:
FARMing Public Records to Grow in a Flat Real Estate Market
Public data has become a critical advantage for big business when it comes to learning about customers.
With it, they can better develop, market, and sell everything from shoelaces to allergy medications, as well as rapidly out-compete local business in the process.
But big business doesn’t own public data. Organizations at every level, including Real Estate Agents, are just as capable of unlocking the boundless market intelligence it provides.
When deftly wielded, public data becomes a powerful catalyst of market wisdom, able to turn mid-level agents into top producers. With the right data and proper tools, you can own your market.
Let us show you how to do it.
From better understanding the nuances of your FARM (focused real estate marketing) targets to swiftly identifying higher quality leads, everything you need to win more business is already out there.
PropertyRadar CMO David LaPlante is hosting an event to share insights, perspectives, and strategies to take advantage of public records and make targeted local marketing easy. It’s time to beat big business.
- how a flat, increasingly competitive real estate market can and will shape your FARM strategy;
- and what types of data and marketing habits help you target and manage a FARM.
We’ll show you how to:
- build a strong personal brand strategy around short-term lead generation and long-term FARM cultivation, and;
- leverage technology to smartly manage your market for less money.
With a decade of experience gained from observing the actions and behaviors of over 50,000 investors, Realtors®, and Home Services Professionals, PropertyRadar has uncovered the habits and strategies of those who are fighting back against big business and winning their local market.
About David LaPlante
David LaPlante is CMO at PropertyRadar, where he leads its mission to make targeted local marketing easy as the leading property information research and marketing platform for Investors, Realtors®, and Home Services Professionals.
David joined PropertyRadar in January of 2015 after hearing CEO Sean O’Toole’s vision of how small businesses can leverage public records data to compete against the billions invested by big businesses trying to dominate and intermediate the market.
Born in Aspen and raised in Crested Butte, Colorado, David relocated to Reno/Lake Tahoe in 1988 when he was recruited to the University of Nevada ski team. He graduated with dual degrees in Finance and Economics.
David soon became the youngest marketing executive in the casino industry, helping his employer expand services across the country. In 2002, he co-founded and served as CEO of digital agency and software developer Twelve Horses (acquired in 2009), and lead a cumulative client spend of $100 million in brand development, media, messaging, and content development for over 50 of the Fortune 1000 brands.
David serves as board advisor to Requested (acquired by Waitr); Fluri (acquired by Snocru), and digital agency Noble Studios, a 4-time Inc. 5000 winner as a fastest growing private company in America and 2014 Small Business of the Year.
Tuesday, March 14th, 2017
6 pm Doors open and networking session
7 pm Meeting begins
Scottish Rite Event Center
1895 Camino del Rio South
San Diego CA, 92108
$10 for members, $20 for non-members
SDCIA meetings are open to everyone, no reservations are necessary. Just show up!
During the networking portion of the meeting be sure to visit the following:
- New Guest Orientation
- Expert Health Desk
- Membership Desk
- Education Library
- Flyer Table
- “Haves and Wants” Signup Table
Pre Dinner (No Host)
Everyone is invited to a no-host pre-meeting dinner
2401 Camino Del Rio S,
San Diego, CA 92108
4:00 to 6:00 pm
Legal Disclaimer: The Association, its Officers and Directors, individually or collectively assume no responsibility for the outcome of any real estate transaction, decision, or other action that any Association member, guest, or visitor, may enter into as a result of attending any meeting of the Association, listening to any guest speaker or library media, reading any Association library materials, fliers or handouts, or talking to a member, guest, or visitor. The association in no way endorses any real estate offering that may be made.